Master of all my trades, I move fluidly between worlds — trained as an engineer, refined as an experience architect and powered by a deep joy for curating experiences that are as joyful as they are swoony.

My work spans from touring with rock & roll bands to orchestrating sailing weeks in the heart of the Mediterranean — Sunlit days spent sailing and exploring, nights given over to dinners and parties curated by us in the most breathtaking venues of the location.

Founder of Moroccolicious, a series of journeys through Morocco designed as

experiences rather than itineraries — tracing the coast, cities, mountains, and

desert in one sweeping passage, with sunsets, landscapes, curated experiences and stays that reveal the country in its most magnetic form.

As a managing director of Wanaut, I have produced concerts across Morocco and now manage one of the continent’s largest sporting events, the AFCON, from a ticketing perspective.

Across every project, my approach is always esthetically elevated and detail-obsessed. I craft spaces that awaken the senses — music, scent, taste, texture, and sight converge to create environments that are both timeless and unforgettable.

My purpose is simple: to do cool things with cool people in magical settings. Yet within that simplicity lies my strength — a devotion to beauty, magic, and the art of shaping experiences that endure as a core memory and a feeling of belonging..